Do you already know everything that a good interface can do for you and your website, regardless of the target audience you want to reach? Nowadays, when we talk about businesses and companies that have transitioned to the digital side, there is a whole new universe to explore.
User experience in such cases is of utmost importance, considering that all services or products will be offered through it. That’s why we want to show you everything you need to know about how a good interface can make a significant difference in multiple aspects of a business.
Don’t miss a single detail in this article and become knowledgeable about this topic so that you can apply what you’ve learned in the best possible way.
A good interface, user experience, website conversion—what’s all this about?
When we talk about a good interface, we want to make it clear that we’re discussing a technological foundation that provides ease of use for any user on a platform or website.
Essentially, we’re talking about the design of the platform, where sections are located, how to create an account, and how to find specific information. All of these are situations to consider when thinking about the user experience. Why? It’s quite simple!
A practical and user-friendly interface enhances accessibility, making it usable by any type of user without difficulty. In other words, all the user really needs is basic computer or device knowledge.
Furthermore, the satisfaction when making purchases or bookings or simply finding information within seconds is optimal. This results in a highly positive user experience that can turn potential customers into loyal ones over time.
What to consider for a good interface
Let’s remember that a good interface is the key to converting visits into customers. So, it’s essential to have a deep understanding of the specific elements that a practical and functional interface should include.
Below, we’ll show you the most relevant ones to consider, which will make a significant difference between an excellent interface and a generic one.
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One must think beyond colors and images
When we talk about digital marketing, the design of websites and platforms is highly relevant. However, if you think about it, these designs are not just about adding colors and elegance, so to speak.
The primary goal of a suitable interface is that anyone can understand and use it without any problems. So, beyond attractive colors and designs, functionality is undoubtedly the number one goal.
A good interface should be able to offer complete procedures with just a few clicks. Not to mention that everything the user needs should be easily found in some of the sections.
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Focus on users and offer them the best possible experience
Beyond focusing directly on products, it is much more beneficial to sell experiences that lead users to repeat future purchases. A quality product has its limits; however, an experience can automatically create loyalty and trust from users towards a business.
Suppose your website offers the possibility of hiring in three simple steps or purchasing products in the same way. And, throughout this short process, the acquisition experience is reinforced. This will be much more positive than stores or websites that offer complex and cluttered platforms.
An unforgettable experience will always be one of the best options to consider when it comes to converting visitors or potential customers into loyal clientele. And all of this can be provided to you through a proper investment in designing a good interface for your website.
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Satisfy the needs that may arise
As we have said throughout this article, the user experience is the first thing to consider when it comes to the interface. It’s important to remember that, ultimately, users will be the judges.
They will decide whether a platform has a clear and functional interface or if, on the contrary, it is a complex base that hinders the purchasing process.
Meeting the needs of customers in this regard means offering everything in one package. That is, a site’s interface should be attractive and colorful but still highly functional, accessible, and practical.
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Clarity and Speed
When talking about a good interface, there are two elements or characteristics that cannot be missing: Clarity and speed. With content provided properly, which is legible, clear, and practical, users will feel more comfortable and in control.
This translates to more visits, conversions, and purchases, something that sounds quite valuable for anyone. Moreover, clarity regarding sections and content allows the various processes to be carried out within the site to be streamlined and optimized.
So, no customer or visitor will waste valuable time hesitating; they will simply enter and perform what they need in a matter of seconds and a few clicks.
Some examples of prominent brands:
To arrive at the proper conclusion that a good interface is crucial for increasing conversion rates, we need evidence, and there is plenty of it! In fact, there is an iconic brand that achieved an incredible change simply by improving a button on its website.
Rumors suggest we’re talking about Amazon, although nothing was officially confirmed. Legend has it among designers that by relocating their registration button, their conversion rate unexpectedly increased.
A small change, just a matter of a single button, but in terms of user experience and functionality, it offered greater practicality and site comprehension.
Below, we’ll show you other clear examples where a good interface significantly changed the final outcome. Take a look:
- ESPN Sports: If you’re a sports enthusiast, you probably know the sports network ESPN. This impressive company decided to redesign its entire website to provide a more satisfying experience. The result was a 35% increase in revenue.
- Aquarama Water Park: This water entertainment company optimized its website and app, leading to a notable improvement in sales. By optimizing the interface of these platforms, they increased ticket sales fivefold.
- Airbnb: This company did something similar by hiring professional photographers to provide images of their exclusive and satisfying properties. Visits to their platform skyrocketed, along with their conversion rates.
An interface that provides practicality and satisfies the user’s needs
At this point, you should already have a much clearer understanding of all the advantages and benefits that a good interface can provide. The continuous optimization of business and sales websites is an ongoing process. Therefore, the best option will always be to implement any positive change in order to evolve.
In this case, companies that offer a practical and user-friendly interface stand out in terms of numbers compared to those that do not pay attention to this aspect. This is the best evidence that can be found in this field: customer experience undoubtedly has a significant impact on a company’s performance.
By streamlining purchases, acquisitions, or service bookings, you will witness firsthand how your website increases in terms of both quality and the number of conversions. However, remember that a proper interface takes everything into account, including user experience as well as an attractive and functional design
Websites Optimized: User-Friendly Interfaces
Now you know specifically how a good interface can provide significant benefits to any type of website. All that’s left is to encourage you to keep everything you’ve learned in mind and apply it if you manage your own site.
Always remember that the main goal of this is to enhance the user experience to generate a higher level of conversion. So, focusing all your attention on your customers’ needs will always be a good starting point.
